New Sales and Marketing Director targets sustainable growth for X2 (UK)

Jan 29, 2024

Leicestershire based logistics company, X2 (UK), today announces the appointment of our new Sales and Marketing Director. Strengthening another key position within the company, X2 (UK) has bolstered its experienced senior leadership team in line with its target of sustainable growth throughout 2024 and beyond.  

Alastair Frobisher, X2 (UK)’s new Sales and Marketing Director, joins the company with more than 20 years’ experience in sales and marketing for road transport, logistics and supply chain organisations. Operating across national, European and global markets, Frobisher joined X2 (UK) from CCL Logistics & Technology after roles at logistics giants Yodel, Hermes (now Evri) and DHL.  

Backed by a Business and Marketing certification from Loughborough College, Frobisher has managed key accounts and contracts for some of the sector’s biggest players, with a particular focus on client experience. Achieving sustainable profitability whilst providing excellent levels of service is a key consideration for X2 (UK), making Frobisher well positioned to drive long-term success.

Alastair Frobisher, Sales and Marketing Director at X2 (UK), comments on his appointment, “I’m excited to join X2 (UK) and I’ve already been blown away by the talent, energy and dedication of our teams.  

“Whilst I’m grateful for the warm welcome and feeling the collaborative, entrepreneurial spirit that exists here, I’m also really looking forward to us building and achieving our future growth plans, in a sustainable way. It’s an exciting time for X2 (UK) and I’m energised to play a part in the future of this business.” 

Ian Cramb, Managing Director at X2 (UK), says, “I am delighted to welcome Alastair to the X2 (UK) business at a very exciting time in our development. With Alastair’s skills, experience, and character I know he will drive our continued growth and success with our loyal and supportive customers, as well as securing new business by demonstrating the value we can bring to their organisations. 

“He has already hit the ground running and has integrated into the team as if he has been here for years. I am personally very excited for what the future holds for X2 (UK).” 

Away from the office, Frobisher leads an active lifestyle with a passion for hiking in the highlands of his native Scotland, as well as spending time fundraising for local good causes.  

As a Leicestershire resident for more than 20 years, Frobisher represents another success in X2 (UK)’s ambition to celebrate local talent within the logistics industry.