Privacy Policy
Privacy Policy
X2 (UK) Ltd
Effective Date: 31/12/2025
- Introduction
X2 (UK) Ltd, referred to as “X2”, “we”, “us” or “our”, is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect personal data in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.
This policy applies to:
- Visitors to our website
- Prospective customers
- Customers
- Suppliers
- Business contacts
- Individuals whose data we obtain from third party data providers
- Who We Are
X2 (UK) Ltd is the data controller responsible for personal data processed in connection with our business operations.
If you have any questions regarding this policy, please email: ask@x2uk.com
- Personal Data We Collect
We may collect and process the following categories of personal data:
Contact and Business Information
- Name
- Job title
- Business email address
- Business telephone number
- Company name
- Business address
Website Data
- IP address
- Device and browser information
- Cookie data
- Website usage data
Marketing and Sales Data
- Email engagement information
- Responses to outreach communications
- Meeting requests
- Enquiry information
- CRM interaction history
Business contact details are considered personal data under UK GDPR where they identify a natural person.
- How We Obtain Personal Data
We collect personal data in the following ways:
- Directly from you through website forms, enquiries or meetings
- Through business communications
- From reputable third party B2B data providers such as Cognism
- Through publicly available business sources
- Through marketing engagement activity
Where we obtain data from third party providers, we rely on contractual assurances that such data has been collected lawfully and in accordance with applicable data protection laws.
- Lawful Basis for Processing
We process personal data under the following lawful bases:
Legitimate Interest
We rely on legitimate interest to conduct B2B marketing and business development activities. This includes contacting relevant business professionals regarding services that may reasonably be of interest to their organisation.
We have conducted a Legitimate Interest Assessment to ensure that our interests are balanced against the rights and freedoms of individuals.
You have the right to object to marketing at any time.
Consent
Where required by law, we rely on consent, for example where you subscribe to newsletters or explicitly request marketing communications.
Contract
Where processing is necessary for the performance of a contract or in order to take steps at your request prior to entering into a contract.
Legal Obligation
Where processing is necessary to comply with legal or regulatory obligations.
- Marketing Communications
We may send business marketing communications where we believe there is a legitimate interest in doing so.
All marketing communications include the ability to opt out or unsubscribe.
If you request to opt out, we will:
- Suppress your details from future marketing activity
- Retain minimal data necessary to ensure we do not contact you again
We do not sell personal data to third parties.
- Use of CRM and Service Providers
We use third party service providers that process personal data on our behalf in order to support our business operations. These include:
- HubSpot as our customer relationship management platform
• Cognism as a B2B data provider
• Email communication platforms such as MyEmma
• IT hosting and infrastructure providers
• Google Maps Platform for operational distance calculations
• ManData as our transport management system provider - Accounting and financial management software provider, Sage
Where third party processors are used, we have appropriate data processing agreements in place to ensure compliance with UK GDPR.
Some data may be processed outside the United Kingdom. Where this occurs, appropriate safeguards are implemented in accordance with UK data protection law.
- Google Maps Platform
We use the Google Maps Distance Matrix API to calculate distance data between locations for operational pricing purposes.
Only postcode data is transmitted to the service for distance calculation. No customer databases, financial data or sensitive personal data are stored within Google systems through this integration.
Google Maps services are governed by Google’s commercial terms.
- Data Retention
We retain personal data only for as long as necessary for the purposes described in this policy.
Marketing contact data is retained while there is a legitimate business purpose for doing so.
Where individuals opt out of marketing, their data is retained on a suppression list to prevent further contact.
Personal data is securely deleted when no longer required, subject to legal or regulatory retention requirements.
- Data Subject Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request rectification of inaccurate data
- Request erasure of personal data
- Restrict processing
- Object to processing, including direct marketing
- Request data portability
- Lodge a complaint with the Information Commissioner’s Office
To exercise your rights, please contact ask@x2uk.com.
- Data Security
We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse or alteration.
While no system can guarantee absolute security, we maintain safeguards proportionate to the sensitivity of the data processed.
- Cookies
Our website uses cookies to improve user experience and analyse website performance.
You may manage or disable cookies through your browser settings.
Further details are available in our Cookie Policy.
- Children
Our services are intended for business use and are not directed at children. We do not knowingly collect personal data relating to children.
- Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be published on our website.
Continued use of our website or services following updates constitutes acceptance of the revised policy.
Changes to This Privacy Policy
This Privacy Policy is effective as of November 1st 2022 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.
We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.
Contact Us
If you have any further questions about this Privacy Policy, please contact us at:
X2 (UK) Ltd
Unit 4 Logix Park
Hinckley
Leicestershire
LE10 3BQ